How we work
From trunk to leaf: how we build a site that keeps growing.
How your site grows:from trunk to leaf.
No loose pages, but one structure that reinforces itself. Every new page is attached to something and makes the rest stronger.
- Trunk
One pillar per area of expertise
Together we choose the 1 to 4 topics you're really strong in. Each topic gets one in-depth pillar page that ties everything together.
- Branches
Clusters for every subtopic
Under each pillar grow 3 to 6 clusters: the concrete topics your customers search for, each with its own page.
- Leaves
Questions with a short answer
For each pillar we answer 5 to 10 questions, short and clear. Exactly the kind of text AI search engines quote.
- Growth
New branches every month
Based on real search data, new clusters and questions are added. Data first, then text.
How a project runs
Scan
We map where your site stands today in Google and in AI search.
Structure
Together we choose your pillars and plan the clusters and questions.
Build
We design and build your site, with the first pages ready at launch.
Growth
New clusters and questions are added every month, based on search data.