Websites, SEO and GEO for small and mid-sized businesses
Found bypeople and AI.
Stimpy builds websites with a fixed structure of pillars, clusters and questions. Your visibility in Google and in AI search grows with every page.
- Pillar
- one topic, covered in depth
- Cluster
- the subtopics underneath
- Question
- the short answer AI quotes
A site without structureis a forest without paths.
Pages nobody finds
You have a good-looking site, but Google can't tell what you're really an expert in. Every page stands alone and nothing reinforces anything else.
Answers AI doesn't pick up
ChatGPT, Perplexity and Google AI quote short, clear answers. Long walls of text without structure get left out.
An offer nobody gets
Visitors see services, packages and exceptions all mixed together. Anyone who hesitates clicks away instead of getting in touch.
How your site grows:from trunk to leaf.
No loose pages, but one structure that reinforces itself. Every new page is attached to something and makes the rest stronger.
- Trunk
One pillar per area of expertise
Together we choose the 1 to 4 topics you're really strong in. Each topic gets one in-depth pillar page that ties everything together.
- Branches
Clusters for every subtopic
Under each pillar grow 3 to 6 clusters: the concrete topics your customers search for, each with its own page.
- Leaves
Questions with a short answer
For each pillar we answer 5 to 10 questions, short and clear. Exactly the kind of text AI search engines quote.
- Growth
New branches every month
Based on real search data, new clusters and questions are added. Data first, then text.
Four plans. One growth path.
You start where you are today. Each plan builds on the previous one, so you never pay for something you don't need.
Stimpy Scan
An audit of how findable you are in Google and in AI search, with a concrete action plan.
Stimpy Site
A new website with a unique design and the structure of pillars, clusters and questions from day one.
Stimpy Growth
New clusters and questions every month based on search data, reviewed and reported.
Stimpy Network
One platform for dozens of sites of a group, chain or franchise, each with its own design.
Stimpy Academy
AI training and internal AI tools for your team, from a first introduction to your own workflows. Per program.
Four topics we go deep on.
These are Stimpy's areas of expertise. Each topic is a pillar of its own, with clusters and questions underneath. Exactly how we build it for your site.
Generative engine optimization
How ChatGPT, Perplexity and Google AI choose their sources, and how your site becomes one of them.
SEO content strategy
Why pillars, clusters and questions together outperform a pile of loose blog posts.
Multi-location and franchise SEO
How to get every location of a group, chain or franchise found, each with its own local presence.
AI for small business
How your team uses AI safely and sensibly, from first steps to your own workflows.
We are Stimpy. We build sites that keep growing.
Stimpy is a digital agency based in Belgium, working with clients at home and abroad. We build websites for small and mid-sized businesses, professional practices, groups and franchises, with our own content engine that writes pillars, clusters and questions based on search data.
We also help teams put AI to real use in their work. What we learn in those trainings goes straight back into how we build Stimpy sites.
Works with
- Lovable
- WordPress
- Claude
- DataForSEO
- Supabase
- Figma
Frequently asked questions
Short answers to what we hear most. Is your question not here? Ask it during your Scan.
All questionsGenerative engine optimization (GEO) is the practice of structuring your website content so that AI-powered search tools like ChatGPT, Perplexity and Google AI Overviews can find, understand and cite it in their answers. Where classic SEO targets a ranked list of blue links, GEO targets the generated answer itself. The goal is to become the source an AI quotes when someone asks a question relevant to your business.
A pillar page is one comprehensive page that covers a broad topic in full and links to more detailed cluster pages around that topic. It forms the backbone of a content structure. Search engines and AI tools use it to understand what your site is about. Supporting cluster pages and short Q&A answers connect back to it, which can strengthen the visibility of the whole topic on your site.
Yes. We can restructure your existing site or rebuild it completely. We start with a Stimpy Scan to see what you can keep: texts that work, pages that are already found and addresses where visitors come in. Pages that get a new address are redirected, so the visibility you have built up is not lost.
A Stimpy Site is usually online within six to eight weeks of the start. The timeline depends mainly on the number of pillars, the scope of the design and how quickly texts and images are approved. After the Scan you get a schedule with fixed moments for feedback.
The Stimpy Scan costs €495 (US$555 or £415), excluding VAT where it applies. That is a fixed price. You get an audit of how findable you are in Google and in AI search engines such as ChatGPT and Perplexity, a check of your site's structure and technology, and an action plan with the pillars to grow first.